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How AI is Transforming SEO and Email Marketing Tasks and Roles

ByLaura Virkkala

The rise of AI is reshaping marketing tasks and roles, particularly in SEO and email marketing. SEO content writers may soon face job replacements as AI tools can now generate content with targeted ranking keywords included. AI is often more effective than humans in specific tasks, such as generating keywords or crafting email headings (Kumar et al., 2024). 

Various AI technologies are already widely used to enhance marketing efficiency. For instance:

  • Surfer SEO: improves search engine rankings by analysing content and keywords.
  • Jasper and Writer: enhance copywriting and content creation.
  • Seventh Sense: optimises email marketing by adjusting send times and email frequency.

These AI-enabled tools are increasingly performing tasks traditionally handled by humans, and also creating new roles. We might see the role of an SEO specialist evolving into an AI optimiser, who optimises content for AI tools like ChatGPT, bridging the gap between traditional SEO and AI-driven marketing (Barry, 2025).

The integration of AI into marketing does not just replace marketing tasks and roles, it transforms them. Marketers who adapt to these changes and learn to leverage AI tools can enhance their efficiency, focus on strategy, and explore new career opportunities in the evolving digital landscape.

References:

Barry, N. (2025). The role of artificial intelligence in the future of work: Insights from the marketing field [Master’s thesis, University of Vaasa, Finland]. Osuva.

Kumar, V., Ashraf, A. R., & Nadeem, W. (2024). AI-powered marketing: What, where, and how? International Journal of Information Management, 77 (August), 149–157. https://doi.org/10.1016/j.ijinfomgt.2024.102783

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